In fact, they’re generally already doing most of the things that they need to from a conversion point of view from the time they first reach out to us. Our clients consistently follow best practice. As much as this statement is true - SEO will not work on listings that ignore best practice - the mere implementation of solid selling techniques will rarely improve search rankings on eBay in a significant way. To quote Frooition’s article, “When your listings fail to abide by those eBay best practices, the chances of being found on eBay search are next to zero.”Īs much as this statement is true - SEO will not work on listings that ignore best practice - the mere implementation of solid selling techniques will rarely improve search rankings on eBay in a significant way. It has been a long-standing belief that eBay sellers are optimizing their listings for increased search rankings by simply following best practice.
In the same way as Optiseller, only the first of these techniques is actual search engine optimization. Likewise, another big name, Frooition, cites updating titles, images, shipping policies, branding, and adding videos as methods for stemming the tide of decreased listing visibility. In Optiseller’s recent article devoted to the topics of online visibility, driving traffic to listings, and eBay SEO, four of its five recommendations - templates, item descriptions, photos, and return policies - are not eBay ranking factors. Search optimization and conversion optimization, for instance, are consistently confused by those we would believe to know better. It is common in our industry to receive erroneous information that has been repeated from one source to another, particularly in the area of search. Practices like the above contribute to a negative quality score on any marketplace.īut those who implement them generally seem to believe that anything goes - just as long as it’s done in the name of marketing.Īnd it isn’t only the spammers who can just be flat-out wrong. But it’s clear that there are more ways to be a moron on eBay than one guy can personally witness in 13 years. We have received a rash of low quality inquiries recently, including a pushy veteran seller who had previously created over 250 nearly identical eBay reviews - on their own products.Īnd to make matters worse, they used their own account! Which is just fine, because I’m feeling angsty today and in the mood for a rant.
It seems like it’s only been a couple of months since we got together like this. Another post discussing eBay’s regular seller updates and their impact on SEO.
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